Supplier ApplicationFor brands and makers manufacturing in Japan
Your brand, as it is,to the world.
Tailored, hands-on export support. Application only.
ATJ (All Things Japan) is an application-based platform for bringing products made in Japan to overseas buyers. We work through export feasibility, English-language materials and preparation for buyer conversations, alongside each maker, one stage at a time.
No export experience is needed. We start small, with one hero product.
- You want to export but are not sure where to begin
- You want to reach overseas buyers, but English and export procedures are a concern
- You want to open overseas channels without discounting your brand
Have a question rather than an application? Write to inquiry@allthingsjapan.co.jp. There is no need to enter the application form.
Send basic informationRequest the information pack
You submit basic information only. It takes about three minutes and works on a phone. Nothing about your company or products is published at this stage.

Who we work with
Makers we want to work with
We welcome makers who care about quality and want to sell overseas without giving up brand value. Scale matters less to us than honest craft and the long-term value of the brand.
Manufacturing in Japan
Clear origin and production background, with Made in Japan integrity you can stand behind.
Not reliant on discounting
Craft, quality and hard-won reputation come first.
Wanting to start small
Testing overseas response with one hero product, at a controlled scale.
Able to ship from Japan
Whether you can ship today or are still setting it up.
Export experience is not required. We look at readiness, care and willingness to work together rather than size.
What we prepare with you
What ATJ prepares with you
ATJ is not simply a place to be listed. We work with you until the product is in a form overseas buyers can understand.
Organising product information
Ingredients, size, volume, shelf life, handling notes. We identify what overseas buyers always ask for, and work through it in order.
English materials
ATJ prepares the English product description, brand background and origin information. You do not need to prepare English yourself. Factual confirmation is handled in Japanese.
Recording origin and maker
Where, by whom, and how it is made. This is what ATJ treats as value. We do not present products overseas with origin or maker background left vague.
Identifying what needs checking
Requirements differ by country and region: ingredient labelling, shelf-life notation, shipping method. We set out what needs checking, in advance.
Listing preparation
Photography, copy and page structure. Publication happens only when ATJ's final approval and your agreement are both in place.
We begin with one hero product. There is no need to expand the range at the start.
Process
The process has five stages
You do not need to provide detailed documents or confidential information up front. Each stage asks only for what it needs.
Send basic information
Company name, brand name, contact, product category, and basic manufacturing and shipping details. About three minutes.
No cost data, detailed specifications or confidential information at this stage.
Confirm by email
We send a confirmation link. Opening it completes your submission.
ATJ reviews the submission (free)
We look at the product, brand fit, shipping readiness, and what needs checking for export.
Detailed questions (about twenty)
Sent only where there is a fit. Around fifteen to twenty minutes.
We tell you the scope in advance, so nothing is sprung on you.
After approval, preparation for listing
Detailed registration, document review and listing preparation.
Nothing goes in front of overseas buyers until ATJ's final approval and the maker's agreement are both in place.
Not yet needed
Not needed for your first submission
Nothing has to be perfect at the start. We work through the gaps together, one at a time.
Our commitments
What ATJ does not do
What we will not do matters as much as what we will.
There is no cost to submit basic information or for ATJ's initial review. If any later support involves a cost, we explain it and agree it with you beforehand.
Makers
Currently reviewing applications
Maker examples are published only where we hold written consent to publish them. ATJ does not publish a company name, product name, photograph or comment without permission. We do not publish invented examples, composite cases, or testimonials written by ATJ.



The images shown here represent the product categories in scope. Real maker examples will appear as consent is obtained. Performance figures will be published with their sources once confirmed.
Questions
Common questions
Can we apply without export experience?
Yes. Export experience is not required. We review alongside you and work through the necessary export preparations in order.
Are there any fees?
ATJ's initial review is free. There is no cost to submit basic information or for the initial review. If any later support involves a cost, we explain it and agree it with you beforehand.
Will our products be listed as soon as we submit?
No. Submitting alone never publishes your products or company information. We review, and where there is a fit we explain the next stage. Anything visible to overseas buyers requires final approval and your agreement.
Do you need cost data or confidential information up front?
No. The first submission covers basic information only. Where detail is needed, we review it after an NDA.
Can small makers apply?
Yes. We look at the story behind the product, its quality, honest craft and willingness to work together rather than size.
Do you accept food and drink?
Food and drink require case-by-case review. ATJ identifies the regulatory, ingredient, labelling, shelf-life and shipping points that need confirmation for each target country or region.
We would rather ask a question first than apply.
Of course. Write to inquiry@allthingsjapan.co.jp. There is no need to enter the application form.
Company
Operating company
Start with basic information.
At this stage there is no supplier approval, no product listing and nothing visible to overseas buyers. ATJ reviews what you send, and only where there is a fit do we explain the next stage.
Send basic informationRequest the information pack
About three minutes. No password required. ATJ's initial review is free.