Supplier ApplicationFor brands and makers manufacturing in Japan

Your brand, as it is,to the world.

Tailored, hands-on export support. Application only.

ATJ (All Things Japan) is an application-based platform for bringing products made in Japan to overseas buyers. We work through export feasibility, English-language materials and preparation for buyer conversations, alongside each maker, one stage at a time.

No export experience is needed. We start small, with one hero product.

This opportunity is for you if
  • You want to export but are not sure where to begin
  • You want to reach overseas buyers, but English and export procedures are a concern
  • You want to open overseas channels without discounting your brand

Have a question rather than an application? Write to inquiry@allthingsjapan.co.jp. There is no need to enter the application form.

ATJ's initial review is free.Japanese company, based in YokohamaNo export experience neededNothing you submit is published automatically

Send basic informationRequest the information pack

You submit basic information only. It takes about three minutes and works on a phone. Nothing about your company or products is published at this stage.

Japanese ceramics and packaging arranged on a neutral table
審査を通った商品だけが、海を渡る
01Application onlyEvery application is reviewed by ATJ, one at a time
02Yokohama, JapanOperated by All Things Japan GK
03Categories in scopeFood and drink, crafts, beauty, stationery, fashion and more
04Published only with consentCompany name, product name and photographs appear only after written consent

Who we work with

Makers we want to work with

We welcome makers who care about quality and want to sell overseas without giving up brand value. Scale matters less to us than honest craft and the long-term value of the brand.

Manufacturing in Japan

Clear origin and production background, with Made in Japan integrity you can stand behind.

Not reliant on discounting

Craft, quality and hard-won reputation come first.

Wanting to start small

Testing overseas response with one hero product, at a controlled scale.

Able to ship from Japan

Whether you can ship today or are still setting it up.

Export experience is not required. We look at readiness, care and willingness to work together rather than size.

What we prepare with you

What ATJ prepares with you

ATJ is not simply a place to be listed. We work with you until the product is in a form overseas buyers can understand.

01

Organising product information

Ingredients, size, volume, shelf life, handling notes. We identify what overseas buyers always ask for, and work through it in order.

02

English materials

ATJ prepares the English product description, brand background and origin information. You do not need to prepare English yourself. Factual confirmation is handled in Japanese.

03

Recording origin and maker

Where, by whom, and how it is made. This is what ATJ treats as value. We do not present products overseas with origin or maker background left vague.

04

Identifying what needs checking

Requirements differ by country and region: ingredient labelling, shelf-life notation, shipping method. We set out what needs checking, in advance.

05

Listing preparation

Photography, copy and page structure. Publication happens only when ATJ's final approval and your agreement are both in place.

We begin with one hero product. There is no need to expand the range at the start.

Process

The process has five stages

You do not need to provide detailed documents or confidential information up front. Each stage asks only for what it needs.

Send basic information

Company name, brand name, contact, product category, and basic manufacturing and shipping details. About three minutes.

No cost data, detailed specifications or confidential information at this stage.

Confirm by email

We send a confirmation link. Opening it completes your submission.

ATJ reviews the submission (free)

We look at the product, brand fit, shipping readiness, and what needs checking for export.

Detailed questions (about twenty)

Sent only where there is a fit. Around fifteen to twenty minutes.

We tell you the scope in advance, so nothing is sprung on you.

After approval, preparation for listing

Detailed registration, document review and listing preparation.

Nothing goes in front of overseas buyers until ATJ's final approval and the maker's agreement are both in place.

Not yet needed

Not needed for your first submission

Nothing has to be perfect at the start. We work through the gaps together, one at a time.

Cost or wholesale pricingWe ask only for an indicative range.
Detailed specifications, confidential informationReviewed after an NDA, if and when needed.
English-language capabilityATJ prepares English materials and translation.
Export experienceATJ works through the required preparations in order.

Our commitments

What ATJ does not do

What we will not do matters as much as what we will.

01We do not discount without your agreement.
02We do not change your brand position or description without discussing it.
03We do not publicly list or sell unverified products to overseas buyers.
04We do not ask for cost or wholesale pricing at first application.
05We do not publish your company name, product name or photographs without written consent.
06We do not treat your product as a commodity. This is not a one-sided pass or fail decision. It is a review we work through together.
ATJ's initial review is free.

There is no cost to submit basic information or for ATJ's initial review. If any later support involves a cost, we explain it and agree it with you beforehand.

Makers

Currently reviewing applications

Maker examples are published only where we hold written consent to publish them. ATJ does not publish a company name, product name, photograph or comment without permission. We do not publish invented examples, composite cases, or testimonials written by ATJ.

Japanese food and drink
Food and drink
Japanese stationery and paper goods
Crafts and stationery
Japanese beauty and wellness goods
Beauty and wellness

The images shown here represent the product categories in scope. Real maker examples will appear as consent is obtained. Performance figures will be published with their sources once confirmed.

Questions

Common questions

Can we apply without export experience?

Yes. Export experience is not required. We review alongside you and work through the necessary export preparations in order.

Are there any fees?

ATJ's initial review is free. There is no cost to submit basic information or for the initial review. If any later support involves a cost, we explain it and agree it with you beforehand.

Will our products be listed as soon as we submit?

No. Submitting alone never publishes your products or company information. We review, and where there is a fit we explain the next stage. Anything visible to overseas buyers requires final approval and your agreement.

Do you need cost data or confidential information up front?

No. The first submission covers basic information only. Where detail is needed, we review it after an NDA.

Can small makers apply?

Yes. We look at the story behind the product, its quality, honest craft and willingness to work together rather than size.

Do you accept food and drink?

Food and drink require case-by-case review. ATJ identifies the regulatory, ingredient, labelling, shelf-life and shipping points that need confirmation for each target country or region.

We would rather ask a question first than apply.

Of course. Write to inquiry@allthingsjapan.co.jp. There is no need to enter the application form.

Company

Operating company

CompanyAll Things Japan GK
RepresentativeHarry Wright
AddressYokohama, Kanagawa, Japan

Start with basic information.

At this stage there is no supplier approval, no product listing and nothing visible to overseas buyers. ATJ reviews what you send, and only where there is a fit do we explain the next stage.

Send basic informationRequest the information pack

About three minutes. No password required. ATJ's initial review is free.